What is Media Planning?

Media Channels
There are many different types of media to use when running a marketing campaign and here are the top channels that are widely used in media planning:
Television
Radio
Online (websites, social media, email marketing, blogs)
Newspapers
Magazines
Billboards
Telephone
These channels are all great ways to market a product, service or brand but to choose the best ones to target the main marketing objectives, you will have to consider the following:
Which media will my target

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