Follow up to Social Media Influencer Stats

I recently posted an article listing various stats that had to do with social media and word of mouth influence. I'd like to do a couple more follow up articles here as I have some more stats I l'd like to share.
Consumer reviews are significantly more trusted — nearly 12 times more – than descriptions that come from manufacturers, according to a survey of US mom Internet users by online video review site EXPO. (eMarketer, February 2010)
Obviously you aren't going to trust a

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