The Name Game in Politics

Name recognition is a highly desired element in political campaigns. Candidates spend thousands, even millions of dollars and labor arduously for years to develop and maintain it. The reason for it can be summed up in the old disc jockey axiom that people don't know what they like, they like what they know.
Accordingly, politicians and political hopefuls focus on ways they can get their name out and firmly embedded in the public's subconscious. While there is the typical media-based

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