"Business Journalism or Journalism of Business - An ethical orientation needed"

"Business Journalism or Journalism of Business – An Ethical Orientation Needed"
D.V.Ramana Murthy*
" I am constantly pressured by advertisers to write stories that will sell more of their products. It gets me angry. The proper method is to be totally honest, evenwhen you could upset your entire ad base. If you remain honest, people will read it no matter what the medium. And where there is circulation, ads will follow". ( a businees journalist)
Business journalism is the branch of

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