Rolling Out The Red Carpet: Hosting Journalists And Other VIPs In Your Trade Show Display

It happens to every trade show booth. Your staff starts talking to a new visitor, who at first seems to just take a more pronounced interest in the technical aspects of your product or company. They talk for a surprisingly long time, and only after the first few questions do you learn that - surprise! - they are a writer for a major newspaper. Although the promotional role of the news media has somewhat diminished now that there are so many other ways to get the word out about new

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