Green PR Goes Mainstream
It wasn’t that long ago that green PR was thought to be the province of “tree huggers” and other fringe elements; however, that has changed dramatically over the recent past as companies have come to recognize that going green and communicating it through green PR programs could yield positive results such as enhanced customer loyalty and increased valuations.
For a long time, most companies’ main audience was the shareholder, but recently, this focus has shifted to the
